Privacy Policy

Effective Date: 01.05.2025
Last Updated: 01.05.2025

Freshug (“we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit or make a purchase from https://www.freshug.com.

This policy complies with:

  • The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (India)
  • The Indian IT Act, 2000
  • Applicable data protection principles under GDPR (EU/EEA), where applicable
  • Industry-standard privacy practices for e-commerce platforms

1. Who We Are

Freshug is a baby product brand owned and operated by:

The Third Chapter Co.
Email: support@thethirdchapter.co
Website: https://www.freshug.com

2. Information We Collect

When you interact with our website, place an order, or contact us, we collect personal data from you.

a) Information You Provide

  • Name, email address, mobile number
  • Shipping and billing address
  • Account credentials (if you create an account)
  • Order and transaction details
  • Messages or inquiries sent to us
  • Product reviews, testimonials, or feedback

b) Payment Information

  • We use secure third-party payment gateways (such as Razorpay, PayPal, or Stripe).
  • We do not store your card or banking details.
  • Transaction metadata (amount, status, order ID) is recorded for support and order tracking.

c) Automatically Collected Information

Through cookies and analytics tools, we collect:

  • IP address
  • Browser type and device information
  • Pages visited and time spent
  • Referral sources
  • General geographic location (city/state level)

We use:

  • Google Analytics
  • Facebook/Meta Pixel
  • WooCommerce's built-in tracking and session data

3. Legal Basis for Processing

As an India-based business, we process data:

  • With your consent (e.g., newsletters, marketing)
  • To fulfill a contract (e.g., order processing)
  • For legitimate interests (e.g., improving user experience, fraud detection)
  • To comply with legal obligations (e.g., taxation)

4. How We Use Your Information

We use your personal data to:

  • Fulfill your orders and deliver products
  • Communicate order updates, shipping info, and support responses
  • Improve website performance, product offerings, and customer experience
  • Send you promotional offers, newsletters, or surveys (opt-out anytime)
  • Comply with applicable laws and protect against fraud

5. Sharing Your Information

We do not sell or rent your personal data.

We may share your data with:

  • Payment gateways (Razorpay, PayPal, Stripe, etc.)
  • Shipping/logistics providers (e.g., Shiprocket, Bluedart, Delhivery)
  • Email and marketing platforms (e.g., Mailchimp, Meta/Facebook Ads)
  • Web hosting and analytics tools (e.g., Google Analytics)
  • Government agencies if required by law or legal process

All service providers are contractually required to protect your information.

6. Cookies & Tracking Technologies

We use cookies to:

  • Enable cart and checkout functionality
  • Store preferences and session info
  • Analyze website performance and user behavior
  • Deliver personalized ads and retargeting campaigns

You can manage cookie preferences in your browser settings or via our cookie banner.

7. Data Storage and Retention

We retain your data:

  • As long as necessary to provide our services and fulfill orders
  • To comply with tax, accounting, or legal obligations (typically 6 years)
  • Until you request the deletion of your account or personal information

8. Your Rights (India & Global)

You have the right to:

  • Access your personal data
  • Request correction or deletion
  • Withdraw consent for marketing communications
  • Request restriction or objection to processing in certain cases
  • File a complaint with a regulatory authority if you believe your data is being misused

To exercise these rights, email hello@freshug.com.

9. Data Security

We take appropriate security measures to protect your data, including:

  • HTTPS encryption on our website
  • Secure our website with frequent updates
  • Limited access to customer data
  • Use of secure third-party services for sensitive transactions

However, no digital system is 100% secure, and we cannot guarantee absolute security.

10. Data Transfers (International Visitors)

If you are accessing our site from outside India, please be aware that your information may be transferred to, stored, and processed in India. We ensure such transfers are secure and comply with applicable data protection laws.

11. Children's Privacy

Our website and products are intended for adults. We do not knowingly collect data from children under 13. If you believe a child has provided us with personal data, please contact us immediately.

12. Third-Party Websites & Plugins

Our site may contain links to third-party websites (e.g., Instagram, payment portals). We are not responsible for their privacy policies or content.

We may also use third-party WordPress plugins that process limited user data (e.g., form submissions, newsletter signups, or chat widgets).

13. Policy Updates

We may revise this Privacy Policy occasionally. Updated versions will be posted with a revised date. Continued use of the website implies your acceptance of the updated policy.

14. Contact Us

If you have questions, requests, or complaints regarding this Privacy Policy, reach out to:

The Third Chapter Co.
Email: support@thethirdchapter.co
Website: https://www.freshug.com